On Page SEO Guide 2022 – SEO For Beginners

On-Page SEO is commonly known as On-Site SEO, the process of optimizing web pages to get higher rankings in search engines like Google, Yahoo, Bing, etc. It requires the optimization of the content that is visible on the web pages and the HTML source code which is within the website.

Pro Tip: You can also read our step by step guide on How To Improve Core Web Vitals & How do I Speed up a WordPress Website & 5 Ways To Optimize

How To Create SEO Content?

For understanding the concept of how to create SEO content, you have to master the four things that are mentioned below

Content Should Be Relevant(Match The Search Intent)

Before getting into details, you must understand that relevance is the big part of On-Page SEO, you will not rank your content unless you crack it. You need to align your content within search intent. Google understands search intent very well. You need to analyze the top rankings results for the three C’s of search intent – Content type, Content format, and Content Angle.

Example: When you Google the term “Kundli Matching” you can get a clear idea of the search intent that user need a calculator which helps them to calculate their Kundli not a blog/information about Kundli Matching.

Be Thorough

Your content should be well aligned with search intent that is a good start. Analyzing the three Cs mentioned above will give you a clear picture of search intent. The content should be deeper in sense and it clearly defines the concept and you have to dig in deep to analyze the relevancy of top-ranking pages.

Be Unique

Our main objective is to give searchers what they are looking for. But at the same time, it is also needed to bring something new to the content that will attract the viewers which definitely leads to an increase in traffic. Doing this will differentiate you from others and help you to achieve the top rankings in SERP. If we look at SERP for “SEO” tips, the intent is clear that people initially want a list of tips to improve rankings.

Content Should Be Clean

It is important that your content should be well aligned with the search intent but at the same time, it should be clear as well. Otherwise, nobody will like to read your content.

There is some basic point which is necessary to create clear content that people will want to read:

1. Use images to break the text
2. Use simple words that everyone can understand
3. Use bullets to help skimmers
4. Use a large font to help readers avoid eye strain.
5. Write as you speak to make things more entertaining that will attract the reader’s interest. The main aim is to make your content as easy as possible for the searchers to find what they are looking for.

How To Optimize Your Content?

Nowadays creating content that Google and searchers want to see is the hard part. You should know how to optimize your content. There is a list of checklists to quickly go through 

Include Keywords In Title

You have seen that page titles and usually wrapped in an H1 tag. This is the reason that including your keyword in the title has not provided you with conventional SEO wisdom since forever. It is important to know that you always don’t have to use exact words in your title, but you can also use a close variant to it.

Use Short & Descriptive URLs

Short and descriptive URLs help the reader to get an idea or understand what a page is about before clicking. Only the second URL clearly tells you what the page is about and is more clickable resulting in the SERPs.—–(For User Not For Search Engine)

Optimize Title Tag

It is important to have a compelling title tag a sit shows up in the search results. The simplest way to create one is to set it as your page or post. For example, the post has the same title and title tag. Google truncates long title tags or URLs in the search results.

Write Compelling Meta Description

Google shows a page’s meta description as the descriptive snippet in the SERP. The meta description is not responsible for a ranking factor. They are important because an enticing description can lead to more leads and traffic.

There are some tips that you can use to write a compelling description fast:

1. Expand on your title tag
2. Match search intent
3. Use active voice
4. Be concise
5. Includes your keyword

Frequently Asked Questions (FAQ)